About DP

David Perry, is an Executive Video Game Industry Consultant. He's been a gaming industry visionary for the past 25 years.

His professional experience includes working with Hollywood Directors, Hollywood Studios, Licensing in/out, IP Creation, Patenting, Trademarking, Budgeting, Creative Direction, Designing, Programming, Out-Sourcing, Funding, Production and many other facets of the business of making and selling professional video games.

In 1993 Perry founded Shiny Entertainment, with him at the helm, Shiny earned both critical and commercial success, forging a reputation as a relevant, forward-looking, innovative force that's constantly pushing the boundaries of the gaming world.

Shiny's latest released projects were based on the sequel to the blockbuster action thriller The Matrix™ from Warner Bros, Joel Silver & directors Larry and Andy Wachowski. The collaboration yielded over 6 million copies sold (approx $300M+) at retail, and hit #1 in the charts.

Perry launched his career at just 15 years of age, when he started writing computer game programming books in his native Northern Ireland. Since then, David has Programmed, or Produced, or Directed, or Designed, or has Programmed Engines for, or has supported exact Conversions of, his games now totaling over 100 skus on 29 hardware platforms!

All told, Perry's games have totaled over three quarters of a billion dollars in sales.

"I started writing books on games before games could be bought," Perry said. "In those days, you had to actually type the entire game in from a book - without mistakes. Hours later, you finally got to play, or start looking for your mistakes! This looking at program code and fixing mistakes was a great way to gently learn programming."

At age 17, David moved to London, England, where he developed professional games for key publishers such as Mikro-Gen, Elite Systems, Probe Software, US-Gold, Mirrorsoft & Virgin Games. After developing hits such as The Teenage Mutant Ninja Turtles and The Terminator for Orion Pictures, he moved to the United States and Virgin Games in 1991. At Virgin, Perry led the development teams for several award-winning games, such as Disney's Aladdin, 7-UP's Cool Spot, and McDonald's Global Gladiators, which won a slew of industry awards and gave Perry credibility in the U.S. interactive entertainment industry.

In October 1993, David struck out on his own, forming Shiny Entertainment and beginning work on Shiny's first blockbuster title, Earthworm Jim™.

"I remember we were just this little company that wanted to make games for Sega," Perry said. "We had this meeting with them, and I got up, put the cartridge in the machine and showed them what we had. They were totally amazed by Earthworm Jim. Within minutes, we had a deal, the cover of Sega's own magazine and the respect of the biggest games company in the world."

The Earthworm Jim series became an immediate cult hit, and spawned successful sequels including several lucrative licensing deals. With Playmates Toys action figures, Marvel™ comic books and a syndicated television cartoon series on the Universal Cartoon Studios/Warner Kids Network, Earthworm Jim became one of the best-known video game characters of all time.

Shiny followed that success with several award-winning PC and video game titles - MDK™ (1996), Wild9™ (1998), R/C Stunt Copter™ (1999), Messiah™ (2000) and Sacrifice™ (2000), the latter collecting more than 40 awards for Best Strategy Game.

In April 2002, Shiny became a wholly owned subsidiary of Atari, Inc. (NASD: ATAR) in a $47 million deal, giving Shiny direct access to heavyweight worldwide marketing and distribution muscle. Perry resigned from being Shiny's President in February 2006, and has not announced his next major objective to the industry yet.

On a day-to-day basis, Perry is committed to driving the gaming industry itself to new heights. Perry sits on the advisory board of the Game Developers Conference, and is a regular speaker at conferences like (Game Developers Conference, Electronic Entertainment Expo, the Consumer Electronics Show, Comdex, SigGraph, Milia), industry award shows (Academy of Interactive Arts and Sciences, Choice Awards, GANG Awards etc.), colleges (UCLA, M.I.T., American Museum of the Moving Image) and industry research organizations (Beaver Creek Gathering, Banff Summit, Game Designers Workshop etc.)

Through this site, David helps others learn how they can break into the video games business. The site has already worked numerous times, and has been a key force in helping new talent actually get jobs in the business.