Production Through Collaboration: Escalating Demands on the Producer

In 2003, Shiny Entertainment shipped their most complicated production yet -- Enter The Matrix for Atari. They released the game in all major languages worldwide, day and date with the theatrical release of The Matrix Reloaded from Warner Bros.

This keynote presentation, originally given at the Game Developers Conference in 2004 presents the tough lessons learned, tackling subjects ranging from the tricks that you can use to find or make a license, to getting taken seriously by Hollywood studios (even if you're not EA).

The discussion delves into the specifics of how to approach a licensor or studio with your ideas, find the hook that will get their attention, deal with agents, keep the deal focused on what your team needs, and what to expect when you end up at a table with intellectual property and licensing attorneys.

The keynote then focuses on the post-deal scenario, explaining the techniques Shiny used to handle A+ Hollywood talent (or how not to handle them), work with the film crew, capture and manage shared assets, deal with studio confidentiality, and manage the day to day relationship with the studio/licensor.

Finally, the discussion focuses on production, relating how to plan to make money from the game, deliver on time, get marketing and PR support, pitch the game, get support from sales, actually make money from the game, hold onto a license, and plan for the future.

We�??ll begin shortly.

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Hello, my name is...

Production Keynote?

Why the heck would you ever want to be a Producer!?
What really IS a PRODUCER?
It�??s not just a job title!

\Pro*du"cer\, n. 1. One who produces, brings forth, or generates.

My Investigation Continued!

I want to focus on the people that DELIVER video games!

SHOULD be the Producer, but can be the Lead Designer, or Lead Programmer or someone else.
EASY TEST: �??Who honestly Produced/Delivered the game?�?�
Knows the NAME of EVERY Team member making the game!
Works late with the Team helping craft the product.
Works with anyone else that can affect the game.
Deals with anyone that can infect the game.
Helps sell, promote & protect the game & team.
Has complete confidence they can cross any hurdle.
Does whatever it takes to help the team deliver.

\Pro*du"cer\ One who Really Delivers Video Games, no Bullshit!

A Producer�??s Future?

It�??s a GREAT time to be a Producer!

It�??s a REAL position of responsibility.
It�??s the person everyone should trust.
It�??s the person that can help people remain sane!
It�??s the person who has full access.
It�??s the person that can understand and make solid game decisions.
Frankly, they�??re becoming valuable!

BE CAREFUL! VALUABLE = RELEVANT

Don�??t get caught working on a game project that�??s weak to start.

Value a Producer�??s Passion!

We rate brands, by calculating in PRODUCER passion.
Well supported, passionate Producers can produce more from a product, IF they are allowed to truly FOCUS.

PUBLISHERS: Give your Best Producers a CHANCE to deliver for you!

The Producer�??s Goal(s).

The Job (that the Publishers want from producers):

HIGH-QUALITY GAMES
ON TIME
ON BUDGET
WITH AN AUDIENCE

Then personally Producers want:

To be able to FOCUS, and make games people care about!
To have their CAREER, RESPECT, SALARY & association with the term, �??HIGH PRODUCTION QUALITY�?�, to grow.

It�??s also the PUBLISHER�??S goal.

What makes a CRAPPY Producer?

Never Shipped a Title Before.
Doesn�??t Play Video Games.
Never Around.
Couldn�??t run a bath, never mind a team.
Doesn�??t have a CLUE what the team is doing.
Doesn�??t have a CLUE. Period!
Wears Sunglasses to Meetings.
�?�

What makes a GREAT Producer?

Leadership
Industry Experience
Has Clarity & Focus
Takes Ownership
Is Business Savvy
Has Respect
Is Professional
Contributes
Knowledge / Teaches
Time Management
Has Initiative
Is Reliable
Has Follow-Through
Seeks a Consensus
Good Decision Making
Positive Attitude

Budget Meetings
Pre-Production Plan
Is Passionate
Licensing / Branding
Legal / Contracts
Platform Transition
Cinematics Production
Asset Management
Hiring / Interviewing
Foreign Localization
Respects Confidentiality
Manage Big Teams
Expansion Learning
Produce Programming
Produce Animation

Produce Design
Produce Audio
Produce Art
Vendor Relationships
Middleware Issues
Hardware Makers
Development Systems
Help Sales Dept.
Marketing Support
PR & Pitching
Upper Management
Oversee Testing Cycle
Forward Thinking
Resource management
Knows games!!!
Etc. etc. etc�?�

The Lifetime Award winning Producer of 2004? A Complex Person!

Can�??t we just copy others?

You gotta be making fun games!
But sometimes, that�??s not enough.
You gotta be making quality products!
But sometimes, that�??s not enough.
You gotta have experience!
But sometimes, that�??s not enough.

It�??s not about your EGO, it�??s about your opportunities.

You are literally being HIDDEN!

The media world runs off getting to know the names of the people that entertain us the most!
Movies / Theater / Music / Books / Comics / you name it�?�
PRODUCERS ARE NOT �??JULIA ROBERTS�?�, but they can be �??JAMES CAMERON�?� or �??STEVEN SPIELBERG�?� or �??TIM BURTON�?� or �??QUENTIN TARANTINO�?� or �??PETER JACKSON�?� or �??JOEL SILVER�?�. Names that open doors.
The same thing happened in TV until �??Alfred Hitchcock Presents�?�.
We are all becoming familiar with names like Miyamoto, Molyneux, Kojima, Wright, Cerny, Spector etc.
Familiarity is the key word. (YOUR NAME can become a BRAND.)
As an extreme: �??American McGee�??s Alice�?� or �??Sid Meier�??s Civilization�?�.

Other Entertainment Industries?

So to compare industries, I surfed over to:
WARNERBROS.COM (Movies) �?? Talent names all over the place!
EMIGROUP.COM (Music) �?? Talent names all over the place!
RANDOMHOUSE.COM (Books) �?? Yep, Talent names all over the place!!!

Having a FAMILIAR name is very very Important.

The �??WHY NEIL?�?? Theory!

To test my Theory, I went through the EA website. It�??s really tough to find a SINGLE (Talent) NAME anywhere!
Went to ACTIVISION.COM �?? Bet you wish you were Tony Hawk! �?? No Developers or Producers though.
They think that�??s good for them?
Bad for you!

Don�??t believe me? Neil�??s even a KEYNOTE here at this GDC!

Neil is bloody EVERYWHERE!

He�??s challenging the system.
He�??s writing speeches.
Taking time to help others.
Making quality games.
Sharing his knowledge.
Sharing his mistakes.
He is making many important friends.
He�??s becoming VERY valuable for EA.

He�??s doing most of that stuff!

Budget Meetings
Pre-Production Plan
Is Passionate
Licensing
Legal / Contracts
Platform Transition
Cinematics Production
Asset Management
Hiring / Interviewing
Foreign Localization
Respects Confidentiality
Manage Big Teams
Expansion Learning
Produce Programming
Produce Animation

How to get your name out?

HOW can a Producer get their name out there?
REALIZE YOU CAN BE MORE THAN A JOB DESCRIPTION.
(You don�??t have to do what the other producers around you do!)
HOW MANY PEOPLE HERE HAVE A PERSONAL PUBLICIST?
(Someone you pay to help get your name out there?)
ALL THE FAMOUS HOLLYWOOD TALENT DOES!
ALL THE BIG MUSICIANS AND AUTHORS DO!
ANYONE KNOWN WELL DOES!
IN THE REAL WORD, ASSOCIATE WITH YOUR GAME, & NETWORK

If you have $$$, publicity is just a phone call away.

USA Publicists

PMK/HBH Inc. 8500 Wilshire Blvd., #700 Beverly Hills, CA 90211 Tel: 310-289-6200	Henri Bollinger PR P.O. Box 57227 Sherman Oaks, CA 91413 Tel: 818-784-0534 www.bollingerpr.com	Premier PR 8899 Beverly Blvd., #412 West Hollywood, CA 90048 Tel: 310-285-7050 www.premierpr.com
Rogers & Cowan 1888 Century Park East, Suite #500 Los Angeles, CA 90067 Tel: 310-201-8800 www.rogersandcowan.com	Bender/Helper Impact 11500 W. Olympic Blvd., #655 West Los Angeles, CA 90064 Tel: 310-473-4147 www.bhimpact.com	Artisans Public Relations 2530 Wilshire Blvd., #300 Santa Monica, CA 90403 Tel: 310-837-6008 www.artisanspr.com

Need more Contacts? Just visit http://www.la411.com/

USA Talent Agencies

Creative Artists Agency 9830 Wilshire Blvd. Beverly Hills, CA 90212 Tel: 310-288-4545 www.caa.com	William Morris Agency One William Morris Place Beverly Hills, CA 90212 Tel: 310-859-4000 www.wma.com	Brillstein-Grey 9150 Wilshire Blvd., #350 Beverly Hills, CA 90212 Tel: 310-275-6135
International Creative Management 8942 Wilshire Boulevard Beverly Hills, California 90211 Tel: 310-550-4000 www.icmtalent.com	Endeavor Talent Agency 9701 Wilshire Blvd., 10th Floor Beverly Hills, CA 90212 Tel: 310-248-2000	United Talent Agency 9560 Wilshire Blvd, #500 Beverly Hills, CA 90212 Tel: 310-273-6700

There are 1229 Talent Agencies.

Disney�??s Aladdin helped me out!

My name got attached to a Major BRAND.
The game shipped on time.
It was a hit.
I did all I personally could to support the marketing of the game.

Virgin sold 2.6 million units of Aladdin for the Sega Genesis.

Enter the Matrix = Same Thing

My name got attached to a Major BRAND.
The game shipped on time.
It was a hit.
I did all I personally could to support the marketing of the game.

This first Wachowski Bros. game hit nearly 5 million units sold.

If you knew me from the UK

My name got attached to a Major BRAND.
The game shipped on time.
It was a hit.
I did all I personally could to support the marketing of the game.

One of the Biggest Sinclair Spectrum Christmas #1 Brands.

Neil

He got his name attached to a Major BRAND.
The game shipped on time.
It was a hit.
He did all he personally could to support the marketing of the game.

Neil, also from the UK has been making games for about 15 years.

Neil did it again

He got his name attached to a Major BRAND.
The game shipped on time.
It was a hit.
He did all he personally could to support the marketing of the game.

How to SPEED things up?

Yes, you can do it the Miyamoto way.
Yes, you can do it the Will Wright way.
They�??ve got the best plan if you�??re a genius, have decades, and will change the way we play games!
If you want to find a faster way that you might be experiencing today, consider BRANDS.
WHOA, careful�?� That�??s OLD Brands.

Brands can bring Audience, Publisher Confidence & Relevance.

The RED ones are NEW Brands

2003 Top 10 Console Video Game Titles, Sorted By Units

MADDEN NFL 2004 PS2 ELECTRONIC ARTS AUG'03 $49
POKEMON RUBY GBA NINTENDO OF AMERICA MAR'03 $31
POKEMON SAPPHIRE GBA NINTENDO OF AMERICA MAR'03 $31
NEED FOR SPEED: UNDERGROUND PS2 ELECTRONIC ARTS NOV'03 $49
ZELDA: THE WIND WAKER GCN NINTENDO OF AMERICA MAR'03 $47
GRAND THEFT AUTO: VICE CITY PS2 ROCKSTAR GAMES OCT'02 $41
MARIO KART: DOUBLE DASH GCN NINTENDO OF AMERICA NOV'03 $49
TONY HAWK: UNDERGROUND PS2 ACTIVISION OCT'03 $47
ENTER THE MATRIX PS2 ATARI MAY'03 $46
MEDAL OF HONOR: RISING SUN PS2 ELECTRONIC ARTS NOV'03 $49

Source: The NPD Group / NPD Funworld(R) / TRSTS(R)

Every single damn one is a OLD BRAND!

The GREEN ones are NOT sequels

2003 Top 10 Console Video Game Titles, Sorted By Units

MADDEN NFL 2004 PS2 ELECTRONIC ARTS AUG'03 $49
POKEMON RUBY GBA NINTENDO OF AMERICA MAR'03 $31
POKEMON SAPPHIRE GBA NINTENDO OF AMERICA MAR'03 $31
NEED FOR SPEED: UNDERGROUND PS2 ELECTRONIC ARTS NOV'03 $49
ZELDA: THE WIND WAKER GCN NINTENDO OF AMERICA MAR'03 $47
GRAND THEFT AUTO: VICE CITY PS2 ROCKSTAR GAMES OCT'02 $41
MARIO KART: DOUBLE DASH GCN NINTENDO OF AMERICA NOV'03 $49
TONY HAWK: UNDERGROUND PS2 ACTIVISION OCT'03 $47

ENTER THE MATRIX PS2 ATARI MAY'03 $46

MEDAL OF HONOR: RISING SUN PS2 ELECTRONIC ARTS NOV'03 $49

Source: The NPD Group / NPD Funworld(R) / TRSTS(R)

If you don�??t have a SEQUEL of a BRAND, you are screwed!

B R A N D S

They just make shelf surfing more comfortable.
If you see a game called �??Jumpy Boy�?�, is that a good game?
If it said:
Designed by: Shigeru Miyamoto
Concept by: Will Wright
It should start to get your interest MORE.
MORE interest is the key point.
Safety from a $50 loss is what we seek.

Brands or people�??s names that are Brands can help!

People with BRANDS?

Directors / Authors / Intellectual Property Holders / Licensing Agents / Toy Companies / TV Networks / Movie Studios�?�.
THEY ALL WANT THE SAME THING:

Safety �?? To work with people that they perceive as experts.
Respect �?? To know you�??ll comply with their rules. (No Fanboys.)
Quality �?? To know you�??ll protect the value of their franchise.
Confidence �?? To know you�??ll solve any problems they have.
Reporting �?? To know you�??ll keep them in the loop on everything.
Approvals �?? To know they have a final say to keep them legally safe.
Help �?? To know you�??ll help when they report to their Bosses.
Understanding �?? To know you are patient. EVERYTHING takes time.
Support �?? To know you support & love their property.
Innovation �?? To know that with you, this work is relevant.

The White Hair is Showing

Now the industry has passed a generation (Over 30 years.)
Many of today�??s Directors / Musicians / Sports Stars, read our industry magazines and play games.
Finding them is getting easier EVERY year.
Many of them already WANT to be involved in games!
Them finding you is the harder Part. (So that�??s why they call your Publisher!)
Expect these people to come looking for you with all kinds of properties, licenses, brands, ideas�?�

Branded Licensing Spectrum

There are many more ways to �??build�?? a license.

Example Levels of a Movie License?

Can�??t AFFORD a Movie license? (Catchphrase or Spoof)
License the LOGO only, nothing else, not even music! (e.g. Top Gun)
License movie name / characters, but not story. (Designer writes)
Build a License. (James Bond: �??Everything or Nothing�??)
Make game on a KEY PIECE of the movie. (e.g. The Hoth Battle)
License all the BEST BITS of the movie. (e.g. Lord of the Rings)
License the WHOLE Enchilada + Actors/Crew/World. (Can Expand!)
Hollywood makes the game. (To hell with us!)
Reinvent the License. (American McGee�??s Alice)
Make your own game, make your own movie. (Wing Commander.)
COLLABORATION on a new movie that�??s being made. (Scenes)
New Music Album Released in a Game First.
New Movie & New Music Album Released as a Game First.
Multiple Movies Combined, One Seriously Potent Game. (Dirty Harry)
You personally acquire rights to a movie, then do your own deal.
A Hollywood celebrity starts a video game team. They are your brand.

I consider, that anything FAMILIAR is a potential License.

Pitching?

1st �?? LEARN - What are they seeking? - (No Amateur mistakes.)
2nd �?? RESEARCH �?? Cheat! Who is this person? Fact Finding?
3rd �?? PITCH �?? Show this is serious and time sensitive.
Don�??t Buckshot Pitch.
Don�??t Pitch what you don�??t believe in. (Donald Trump)
Don�??t Pitch at 9AM. (Coffee & Distractions win.)
Make a MOVIE Trailer. (Not just random clips of footage!)
Make a MOVIE Trailer. (Yes, it�??s that important!)
Make Maquettes to keep them focused. (Gentle Giant Studios)
Attach Talent. (Use http://pro.imdb.com and agencies.)

Hire a Trailer House: Like Aspect Ratio, TKO, or Giaronomo.

Keep it all VISUAL!

Storyboards: Let them SEE your plan. We did 4,000 for Matrix.

Even the Boring Stuff!

Tracking: Let them SEE where people are.

Partnerships are Key.

Shiny

Design
Game Production
Game Development

Wachowski Brothers

Writing
Movie Direction
Eon Entertainment
Eon Production Staff
The Actors
The Crew
Concept Art / Costumes
Hong Kong Fight Team
ESC Visual Effects
Weapons Training

Silver Pictures

Joel Silver
Movie Production
Celebrities

Warner Brothers

Marketing
Approvals
AOL
Support (Related to Property.)

Atari

Marketing
Distribution / Sales
Testing
Funding
Support (All Kinds.)

Good things come in threes!

The Producer of the Film
The one with the Super-Duper Rolodex.
The Interactive Producer
Not ours, the one on the film side;
sees all, knows all, has access to everything.
The Game�??s Executive Producer
That�??s our guy.

Planning the Shots.

Sharing Assets: SEE how the game/movie Assets will match up

Summary

NEVER PERCEIVE LIMITATIONS IN YOUR JOB TITLE
ANTICIPATE RISING COMPETITION
DON�??T GET FORCED MAKING GAMES THAT WON�??T MATTER
DON�??T IGNORE THE CHARTS OF BRANDED SEQUELS.
IF YOUR PUBLISHER HAS BAD LICENSING IDEAS, MAKE SUGGESTIONS!
DON�??T EXPECT TO BE A HOLLYWOOD CELEBRITY
DO EXPECT TO BE KNOWN FOR YOUR WORK
ASSOCIATE WITH YOUR GAME, ESPECIALLY IF IT�??S A BRAND
EXPECT AN AGENT TO CALL (IF YOU GET YOUR NAME OUT)
FOR SURVIVING TEAMS, SALES NEED TO GROW
MASTER YOUR PITCHING ABILITY
EXPECT TO COLLABORATE MORE
MAKE GREAT TRAILERS!
KNOW THAT THE FUTURE WILL BRING GREAT VALUE TO PRODUCERS!
ANTICIPATE AN EXCITING FUTURE

Games Licensing Out

Alone in the Dark (2004)
Art of Fighting (1993 video)
Battle Arena Toshinden (1997 video)
Captain N & the Advent. of Super Mario Bros. 3 (1990 TV series)
Captain N and the New Super Mario World (1991 TV series)
Chao ji xue xiao ba wang (1993)
Crazy Taxi (2004)
Darkstalkers (1995 TV series)
Deus Ex (2004)
Donkey Kong Country (1997 TV series)
Double Dragon (1993/I TV series)
Double Dragon (1994)
Dragon Warrior (1989 TV series)
Dragon's Lair (1984 TV series)
Earthworm Jim (1995 TV series)
Fatal Fury: The Motion Picture (1994)
Final Fantasy: Legend of the Crystals (1994 video)
Final Fantasy: The Spirits Within (2001)
Final Fight (1995 TV series)
Gekijô-ban poketto monsutaa: Kesshô-tô no teiô (2000)
GLO*RI*A (1998 video)
House of the Dead (2003)
Iisu II tenkû no shinden (1992 video short)
Immoral Sisters (2001 video)
Instinto del asesino (1995 TV series)
Lara Croft Tomb Raider: The Cradle of Life (2003)
Lara Croft: Tomb Raider (2001)
Maniac Mansion (1990 TV series)
Mega Man (1995 TV series)
Mortal Kombat (1995)
Mortal Kombat: Annihilation (1997)
Mortal Kombat: Conquest (1998 TV series)
Mortal Kombat: The Animated Series (1995 TV series)
Mortal Kombat: The Live Tour (1996 video)
Myst (2003 TV mini-series)
Night warriors: Darkstalkers' Revenge (1997 video)
Pac-Man (1982 TV series)
Pocket Monster: Pikachû no dokidoki kakurenbo (2001)
Pocket Monsters (1998 TV series)

Pokémon 3: The Movie (2001)
Pokémon 4: The Movie (2002)
Pokemon Ieruka neo? (2000 video documentary)
Pokémon: Mewtwo's Return (2000 video)
Pokemon: Pikachu's Rescue Adventure (2000)
Pokemon: Power of One (1999)
Pokemon: The First Movie (1999)
Pokémon: The Movie 2000 (2000)
Pokémon: Vol. 1: I Choose You! Pikachu! (1999 video)
Pokémon: Vol. 10: Fighting Tournament (1999 video)
Pokémon: Vol. 11: The Great Race (1999 video)
Pokémon: Vol. 12: Pikachu Party (1999 video)
Pokémon: Vol. 13: Wake Up Snorlax! (1999 video)
Pokémon: Vol. 14: Jigglypuff Pop (1999 video)
Pokémon: Vol. 15: Charizard! (1999 video)
Pokémon: Vol. 16: Totally Togepi (1999 video)
Pokémon: Vol. 17: Picture Perfect (2000 video)
Pokémon: Vol. 18: Water Blast (2000 video)
Pokémon: Vol. 19: Our Hero Meowth (2000 video)
Pokémon: Vol. 2: The Mystery of Mount Moon (1999 video) Pokémon: Vol. 20: The Final Badge (2000 video)
Pokémon: Vol. 21: Po-Ke Corral (2000 video)
Pokémon: Vol. 22: Hang Ten Pikachu (2000 video)
Pokémon: Vol. 3: The Sisters of Cerulean City (1999 video)
Pokémon: Vol. 4: Poke-Friends (1999 video)
Pokémon: Vol. 5: Thunder Shock! (1999 video)
Pokémon: Vol. 6: Seaside Pikachu (1999 video)
Pokémon: Vol. 7: Psychic Surprise (1999 video)
Pokémon: Vol. 8: Primeape Problems (1999 video)
Pokémon: Vol. 9: Fashion Victims (1999 video)
Poketto monsutâ: Pichû to Pikachû (2000)
Poketto monsutâ: Selebî - Toki wo koeta deai (2001)
Pole Position (1984 TV series)

Resident Evil (2002)
Resident Evil: Apocalypse (2004)
Samurai Spirits (1994 TV movie)
Saturday Supercade (1983 TV series)Silent Hill (2005)
Slave Doll (2002 video)
Sonic the Hedgehog (1993 TV series)
Sonic Underground (1999 TV series)
Sonic X (2003 TV series)
Spy Hunter (2005)
Street Fighter (1994)
Street Fighter II: The Animated Movie (1995)
Street Fighter II: V (1995 TV series)
StreetFighter: The Animated Series (1997 TV series)
Super Mario Bros. (1993)
The Adventures of Sonic the Hedgehog (1993 TV series)
The Super Mario Bros. Super Show! (1989 TV series)
Toshinden sha shou Hao (1998 TV series)
Toshinden xinde chansheng (2000 TV series)
Where in the World Is Carmen Sandiego? (1991 TV series)
Wing Commander Academy (1996 TV series)
Wing Commander: Space Will Never Be the Same (1999)
Word's Worth (1999 video)
You Don't Know Jack (2001 TV series)

What kinds of assets?

Storyboards
Pre-visualization illustrations
Construction plans
Script revisions
Costume sketches
Fabric samples
Digital photos
Conceptual illustrations
Set blueprints
Detailed set photos

Prop photos
Vehicle photos
Vehicle cyber-scans
Character reference photos
Costume concept art
Character cyber-scans
ADR recording
Motion capture assets
Facial capture assets
Rough cut clips

Assets come from many sources, worldwide, simultaneously.

Accept Help!

Above the line
Anchor Actors
Stunt Coordinator
Stunts & Adjustments
Hong Kong Stunts
Airfares
Hotels / Lodging
Living Expenses
Auto/Taxi/Limos
Misc. Expenses
Cast
Payroll Tax
Fringe Benefits
Below the Line Production
Unit Production Manager
Asst. Prod Office Coordinator/s
Office Staff Assistants
Production AccountantComputer/Box Rentals
BTL Misc. Expenses
Production Staff
Union Waiver Extras
Extra Talent
Sketch Artists
Set Design
Self Drive Vehicles

Transportation
BTL Airfares
BTL Hotels/Lodging
Per Diem
Mobile Telephones
Location
Stuntmen
Purchases
Production Staff
Art Department
Set Construction
Miniatures
Set Operations
Special Effects
Set Dressing
Props
Wardrobe
Cars / Animals
Make Up & Hair
Lighting
Camera
Production Sound
Transportation
Location

Editorial
Post Sound
Second Unit
Research & Development
Visual Effects
Assistant Editors
Looping Editors
Music Effects Editor
Cutting Rooms
Film to Tape Transfers
Film Editing
Musicians
Composers- Lyricists
Arrangers- Orchestrations
Copyists
Other Labor
Scoring Crew & Facility
Travel & Living
Instrument Rentals
Transfer Costs
Looping Crews & Facility
Film Stock-Reprints
Post Sync Narration
Rentals
Post Production Sound
Protect Masters

Negative Cutting
Post Production Film & Lab
Main & End Titles
Head & Body Scans
Process Scans
Transportation �?? Captures
Misc. Cyberscan Costs
Facial Capture Crew
Facial Capture Equipment
Facial Capture Misc.
Motion Capture-Crew
Motion Capture-Equipment
Motion Capture-Processing
Special Photography Unit
Animation Labor
Game-Trailer
Game-Promo / Trailer
Research
Publicity
Office Maintenance
General Expenses
Below the Line Contingencies
Game Contingency
Contingencies
Completion Costs
Cost Recovery / Transfers